Thrive In Design
 

Thrive In Design

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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.

Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.

🎯 Topics we cover:

- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand

Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.

🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co

Episodes

S7,E14 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall

Thursday May 08, 2025

Thursday May 08, 2025

Season 7 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall 

Designing and selling interior products isn’t just about aesthetics—it’s a strategic game where creativity meets precision and innovation fuels connection. In today’s competitive landscape, the brands that thrive are those that know how to combine compelling visuals with functionality, personalize their approach through technology, and tell stories that truly resonate with both designers and clients. From navigating customization challenges to leveraging digital tools, the most successful brands are redefining how interior spaces are brought to life—and how products leave lasting impressions.

In this exciting recap of Season 7 of Thrive In Design, we dive into how top brands in the interior design industry are redefining success through creativity, customization, and cutting-edge technology. With incredible guests throughout the season, we explore the hidden tactics behind impactful product design, seamless collaboration between designers and manufacturers, and the digital innovations transforming how spaces are imagined.

Tune in and get inspired!

🎯 Key Highlights from the Episode:

  • [00:01] Introduction to the show and this season’s 7 amazing guests
  • [08:27] Balancing creativity and functionality in product development
  • [12:06] Challenges and opportunities in product customization
  • [13:19] Decorator Industries’ design installation process
  • [15:06] The role of visuals in brand identity and client engagement
  • [20:51] How designers, manufacturers, and digital experts collaborate
  • [23:57] How technology is transforming personalization in interior design
  • [31:34] Common pitfalls to avoid when building brand presence and positioning
  • [37:08] Key takeaways from the guests and their experiences working with Nicole
  • [43:37] Wrap-up and end of the show

💬 Notable Quotes:

“You’re shooting for the brand, and you have to understand where the brand has been, where they’re going, and what they’re looking for.”

“The story has to capture an emotion, and that emotion should connect with who we want to attract. Inconsistency can be devastating.”

“Your digital presence is your storefront. If you don’t maintain consistency, your online footprint won’t reflect expertise.”

“Communicating with customers on an individual basis is critical to providing them with a truly functional product.”

🤝 Connect with the Guests:

🌱 Learn More About Thrive In Design:

📅 Join the Community:

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